Apple slashes iPhone, Mac prices in India

Karsoo India, 03/07/2017
Apple slashes iPhone, Mac prices in India

Tech giant Apple has slashed prices of products, including iPhone, iPad and Mac, India from July 1, as it looks to pass on the benefits accrued from the recently rolled out GST to customers.

The iPhone 7 Plus (256GB version) -- the most premium device in Apple's smartphone portfolio -- will be available at Rs 85,400. This is Rs 6,600 cheaper than the earlier price tag of Rs 92,000.

Similarly, price of iPhone SE (128GB) has been reduced by Rs 2,200 to Rs 35,000.

The new prices listed on the company's website is upto 7.2 per cent lower than previous iPhone prices.

The 12.9-inch iPad Pro (512GB) will see its price coming down from over Rs one lakh to Rs 97,000.

Apple declined to comment on whether the price reduction was on account of GST, which will see smartphones being taxed at 12 per cent as compared to an earlier range of 8-18 per cent depending on the states.

Interestingly, the government has also introduced a 10 per cent basic customs duty on mobile phones and certain parts, in a bid to promote domestic manufacturing.

However, domestic players like Micromax and Lava are unlikely to revise their prices after GST implementation.

India is an important market for Apple and this move could help the US-based firm further consolidate its position here.

According to industry estimates, Apple has a 44 per cent share of the premium market (USD 400 and above), while rival Samsung had 41 per cent share in the January-March 2017 quarter. Other players in the category include the likes of OnePlus, LG, Sony and HTC.

Apple's revenue grew more than 20 per cent in India in the quarter ended March 2017.

Acknowledging that Apple is "underpenetrated" in India, CEO Tim Cook has said the US tech giant is strengthening its local presence in the country and is optimistic about its future given the fast-growing economy and improving 4G network infrastructure in the country.

More Stories in Technology

Karsoo
901

Best Selfie Phones for February 2018

By Kirti Sanon - 12/02/2018

List of best selfie phones in India for January & February 2018. Click here to read reviews, specifications of these selfie phones across various brands

Karsoo
332

Bajaj Dominar 400 2019 Edition: What’s New With this Classic 350 Rival?

By Vishal Chauhan - 07/02/2019

Bajaj is set to dispatch the new form of the Dominar 400 bicycle in India in half a month, yet we've just perceived how the bicycle looks and the progressions that it will get.

Karsoo
759

Apple iPhone X pre-orders - All you need to know

By Deepak - 28/10/2017

iPhone X will be available in silver and space grey in 64GB and 256GB models starting at Rs 89,000.

Karsoo
115

Some Of The Common Places To Find Scrap Copper Wire

By Gaurav Joshi - 19/03/2019

When you are scrapping various materials and items, you will often find scrap copper wire that can be extracted from the equipment and left to scrap later on whether you scrap your insulated copper by itself or take time to strip it, making sure to place it aside, as it can be necessary for your scrap metal profits.

Karsoo
303

Reliance Jio GigaFiber

By Sujit Singh - 07/09/2018

Jio GigaFiber is a Fiber-to-the-Home (FTTH) broadband administration offered to the clients by means of settled lines. At the season of the initiation of the test case program, Jio chose a few areas that were attainable to convey the FTTH administrations.

View More Stories