Netflix announces partnership with Airtel, Vodafone and Videocon d2h

Deepak, 06/03/2017
Netflix announces partnership with Airtel, Vodafone and Videocon d2h

New Delhi, Mar 6:  Digital streaming service Netflix today said it has partnered with Airtel, Videocon d2h and Vodafone in India as it looks to ramp up its presence in the Indian market.

The US-based firm, which is up against strong competition from rivals like Amazon Prime, HotStar and others in the Indian market, is investing aggressively in local content. “India is one of the most important and we are delighted to be teaming up with three of India’s leading companies. The partnerships with Airtel and Videocon d2h is for set top boxes while the Vodafone partnership is for payment integration,” Netflix Co-founder and CEO Reed Hastings told reporters here.

Adding that the growth in consumption has also been driven by free data offering from new-comer Reliance Jio, Hastings said Netflix is in discussion with many other players in India for partnerships.

Hastings, on his maiden trip to India, said the company has seen strong adoption of its services since its launch in the country in January last year. “We have a strong growth here (India), stronger than all the other Asian nations (except China, where Netflix is not present)... We are investing heavily on content. The content has doubled over the last year and we expect it to double next year. We are also setting up a Mumbai office,” he said.

Hastings, however, declined to comment on investment details.

Netflix has offices in the US, Amsterdam, London, Singapore and Tokyo. It has about 94 million users globally, of which 40 million are outside the US. “In 2017, we’ll be working on making our Indian service better in every dimension. We are keen on bringing more locally-produced series and films to our more than 93 million members households globally,” Hastings said.

In December, Netflix had inked a long-term deal with Shah Rukh Khan’s Red Chillies to give viewers exclusive access to the Bollywood superstar’s upcoming as well as past films.

Despite the intense competition, Hastings said the company will focus on improving its content library and continue to have a premium play rather than changing prices.

Netflix, which has gained popularity in India on the back of successful shows like Narcos and The Crown, is also keen on bringing more original programming to consumers.

He added that this will help bring content to users across markets without worrying about licensing the content.

The company is also looking at introducing more payment options for Indian users, given the low penetration of credit cards.

Source : http://www.thehindubusinessline.com

More Stories in Technology

Karsoo
2609

Cars Under 6 Lakhs in India

By Deepak - 31/10/2017

So, if you are looking to buy one, which one should you buy?

Karsoo
207

Charge Your Phone With In One Minute By Aluminum Battery

By Bhavana Sharma - 12/02/2019

Researchers at Stanford have quite recently made an aluminum battery that could enable your versatile to go full in as meager as one moment or something like that. It is likewise enduring, reasonable, and more secure than the battery vitality we are at present utilizing. 

Karsoo
779

Best bikes at Auto Expo 2018

By Kirti Sanon - 09/02/2018

Here are the best, most promising, and most exciting motorcycles on display at the 2018 Auto Expo.

Karsoo
188

2019 Honda Civic Launched: Prices & Key Takeaways.

By Vishal Chauhan - 04/04/2019

The Honda Civic is a car that’s not really new to the Indian market. It had been on sale in India since 2006, but it was discontinued in 2012 due to poor demand. Five years later, the car is back.

Karsoo
363

How to Use Social Media for SEO- Karsoo

By Bhavana Sharma - 17/10/2018

Social media is a very important factor to boost the SEO of your website. Social media platforms allow the users to engage with the brand on a more personal level and usually these platforms act as a great channel for advertising and marketing your website/brand.

View More Stories